Slice of the City

BRIEF

The Doyle Collection asked us to re-think the draw of city living as it relates to 5* hotels and how this might be best communicated  across all platforms including production of print/e-collateral.

RESPONSE

Slice of the City, is a bi-monthly newspaper/magazine circulated to the Doyle Hotel Group internationally. We take the project from concept to production and its small, skilled editorial team has turned it into a good example of high impact, low cost communication. Much thought went into refining its visual style and tone of voice so that it might become the truest possible expression of the Doyle brand.   The content is strong and highly targeted.  This has made the magazine popular with guests, but also turned it into a highly successful commercial vehicle. Within two years Slice of the City has grown to become the lynch pin in the group’s sales/comms strategy.

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