It’s now time to move from the ubiquitous Craft London – a company name which dated faster than we expected when we first named our company in 2007 and now used to elevate every fad from micro-brewed beer to pulled pork – to a name which puts us firmly in our location. Rivington Bye derives from Rivington, the famous family of printer/publishers once based in St. John’s Square and Deodatus Bye, an 18thc printer of religious tracts who lived a few doors down at 18 Albemarle Street (as it was then known). It seemed fitting. This part of Clerkenwell being outside the city wall, has been home to maverick printers and publishers for the last six hundred years. If anything could be truly named ‘craft’ it was the skill with which our new name was hand-painted above the studio by Peter O’Connor.