The Royal Automobile Club
BRIEF
To engage and inform members, foster loyalty to the Royal Automobile Club, Pall Mall, and promote its motoring heritage.
RESPONSE
Rivington Bye uses it extensive editorial experience to create publications and initiatives that are strategically layered to foster brand awareness and loyalty. Pell Mell & Woodcote, the Royal Automobile Club’s members’ magazine is part of a highly tuned communications programme that uses the automobile service founded by the club to enhance its authority in the field of historic motoring and thereby grow member loyalty.
