Opus

To announce, intrigue and sell London’s largest five-star hotel suite.

Response

Simple, elegant, subdued and minimalist in style, the Opus suite has a meditative appeal and demanded much thought as to how it could be promoted. For the guest that is always looking for the next new thing, we focussed on anticipation as being an integral part of the luxury brand experience. Like a Chinese puzzle box, potential guests were required to undo intricately designed fastenings and open slipcases and wrappers, each designed to be more intriguing than the one before, until they finally came to a beautifully bound book that offers a compelling insight into one of André Fu’s finest suites.