To create full visual and tonal identities for a new group of global Eco Resorts and guidelines for roll-out
We created full visual and tonal identities for a new group of Nature Resorts to be launched in Rwanda. Starting with individual icons, a full colour palette, typography and Tone of Voice we then moved in to the signage and furnishings of the resorts. Every aspect of the resorts needed to be true to its Eco-friendly credentials: all items were sourced and made locally, all materials were obtained from sustainable sources and paper was banned. Guidelines were developed in parallel, specifying materials and finishes for a wide variety of international territories.