Berry Bros. & Rudd

To assist the world’s oldest and arguably best known wine merchant understand and define its identity, vision and values, but also successfully position itself in markets as diverse as Japan and China.

Response

From research into every aspect of the company from brand expression to company structure, we were able to create a company handbook – a status report, on the back of which we were able to launch an intensive brand programme that would help the company better understand itself and its future in the face of the major changes in the international wine trade. This formed the platform for comprehensive brand guidelines and a new visual identity.