The Exploding Hotel


To present the Rosewood London experience in five seconds.


From the opening of the envelope to the reading the text, we had five seconds to present the Rosewood brand and announce the opening of its newest five-star hotel, Rosewood London, to a celebrity guest list. The hotel brand centres on wit and the unexpected, so we created an invitation just 140mm x 120mm from which an architecturally accurate 3-dimensional hotel springs out fully-formed.