Origami Pearl

BRIEF

 How to successfully market the strengths of a single hotel at Virtuoso, the packed international forum for the hospitality industry.

RESPONSE

At Virtuoso in Las Vegas, hoteliers have 90 seconds to sell their hotels to potential bookers. It’s the hospitality industry’s answer to speed-dating.  We provided Rosewood London with printed paper sheets and trained their sales team to talk and fold. And as they  joined, folded and parted paper so they revealed different parts of the hotel: The Holborn Dining Rooms, Scarfes Bar, The Mirror Room. The paper finally turned into Rosewood London’s golden retriever, named Pearl and a small collar was placed around her neck.

It’s as much credit to the dexterity of Rosewood London’s sales team that they won the top award for best and most inventive presentation.

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