Burlington Arcade

BRIEF

To raise the profile of Burlington Arcade as a centre of retail excellence and drive sales.

RESPONSE

With the aim of putting Burlington Arcade back on the retail map, we devised Arcade, an annual magazine with measurable response mechanisms and imagery that was used widely by the luxury consumer press as a means of extending its reach. With a highly experienced editorial team, Arcade magazine garnered immense acclaim and formed the catalyst for other publishing and relationship marketing opportunities from books to exhibitions and events that would further leverage its international profile and drive sales.

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