British Antique Dealers’ Association

BRIEF

To promote BADA accredited dealers and convey the depth and breadth of their expertise.

Response

As a trade body BADA needed a very simple, consistent and durable means of promoting themselves to the general public. In The Care of Antiques and Works of Art, we created a book that avoided any sense of self-promotion but left it to the dealers to promote the calibre of their member organisation through their own expertise. The book, now in its fourth edition is on most antique buyers’ bookshelves and considered an invaluable guide to the subject.

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