Founded in 2007, by Matthew Line, Rivington Bye (formerly Craft), is a leading creative consultancy that exists to deepen brand loyalty by creating and then amplifying moments of customer engagement. We work with our clients to understand how customers experience their brand and how that experience needs to change in order to drive a more enduring relationship. We then design and manufacture the means to get us there. It could be through merchandise, books, film, magazines, events, exhibitions or digital applications, in any combination – whatever it takes to promote the deepest emotional connection.

Examples of our work include shifting perception of the dining experience for the Hélène Darroze restaurant at the Connaught – which won a D&AD 2015 award; working with The White Company to help them ‘own’ the concept of better sleep; harnessing the gravitas of the Royal Geographical Society to build an enhanced perception of Silversea cruises; creating editorial strategies for London clubs that deepen member loyalty. And through Distill, one of the first ever magazine apps and a media first, forging powerful relationships between creatives within the fashion industry. Unique to each client in both conception and delivery, our work enjoys a reputation for being highly strategic and well crafted. It wins major awards, it gets talked about, it gets shared and it has a habit of staying around for a long time, quietly building and supporting the brands that commission us.


Bamford Haybarn, The Berkeley, Berry Bros & Rudd, British Antique Dealers’ Association, Burlington Arcade, The Cadogan Estate, Chelsea Harbour Design Centre, Claridge’s, The Connaught, Corinthia, Curious World, ESPA, Grosvenor Estates, Hélène Darroze, Jaeger, One&Only, Maybourne, Modern Luxury Journal, Museum of the Order of St. John, Rosewood London, The Royal Automobile Club, The Royal Geographical Society, Shinola, Silver Projects, Silversea, Swatch, The White Company